About Las Chicas
Las Chicas ("the girls" in Spanish) is a Mexican-inspired cooking brand launched by Heinz's New Ventures division in 2024. Developed in partnership with Mexican culinary institute El Claustro and chefs Karla Encarnación and Ximena Gonzalez, the brand brings authentic Mexican street food flavours to UK kitchens with a mission to champion women in the culinary industry. The range features authentic cooking pastes made with real Mexican chillies: Al Pastor (fruity guajillo chilli with pineapple), Birria (smoky ancho and chipotle), Pibil (zesty achiote with orange), and Tinga (fiery chipotle). All products contain no artificial colours, flavours, or preservatives and are vegetarian-friendly. The brand also offers complete meal kits for tacos, tostadas, and quesadillas. Beyond great food, Las Chicas supports women in professional kitchens through their Las Chicas Collective Initiative, addressing the fact that only 7% of head chefs worldwide are women. By purchasing Las Chicas, customers support the next generation of female chefs. Compare Las Chicas cooking paste and meal kit prices across Tesco, Asda, Ocado, and M&S. Find the best deals on authentic Mexican cooking at home.









