About LEGO
LEGO is the world's most beloved toy brand, founded in 1932 by Ole Kirk Kristiansen in Billund, Denmark. The name 'LEGO' derives from the Danish words 'leg godt' meaning 'play well,' reflecting the company's commitment to quality play experiences for children and adults alike. From its humble beginnings as a small carpentry workshop making wooden toys, LEGO has grown into the world's largest toy company by revenue. The iconic interlocking plastic bricks were patented in 1958 and remain compatible with all LEGO bricks ever made – a testament to the brand's engineering precision and quality standards. UK supermarkets stock LEGO sets across multiple popular ranges including LEGO DUPLO for toddlers (ages 2+), LEGO Friends for creative play, LEGO Technic for advanced builders, and licensed themes like LEGO Star Wars, LEGO Marvel Spider-Man, LEGO Disney, LEGO Minecraft, and LEGO Harry Potter. Sets range from small pocket-money gifts to elaborate collector's items. The LEGO Group remains a family-owned company, now in its fourth generation under the Kirk Kristiansen family. Their commitment to sustainability includes a goal to make all products from sustainable materials by 2030. Today, over 400 billion LEGO pieces have been produced, making it a cornerstone of childhood play worldwide. Compare LEGO prices across Tesco, Asda and other UK supermarkets on Grocefully to find the best deals.






















