About Lost Mary
Lost Mary is a leading vape brand owned by iMiracle Technology, the Shenzhen-based Chinese company also behind Elf Bar. Launched in April 2022, the brand achieved remarkable success—becoming the fastest-growing brand in The Grocer's 2023 Top Products survey with sales of £310.7 million just one year after launch. The brand was created by product design visionaries at iMiracle, with founder Zhang Shengwei helping build both Lost Mary and Elf Bar into global brands. The original BM600 model introduced Lost Mary's signature box-shaped design, quickly becoming a UK favourite. Following the UK disposable vape ban that came into effect on 1st June 2025, Lost Mary adapted by transforming their bestselling products into compliant rechargeable pod systems. The current range includes the BM600 Pod Kit (closest match to the original disposable with ~600 puffs per pod), the BM6000 Pod Kit (around 6,000 puffs with mesh coil technology), the Nera 30K (up to 30,000 puffs with LED display and dual modes), the 4-in-1 Pod Kit (holds four pods simultaneously), and the Tappo traditional prefilled pod kit. Lost Mary offers over 30 flavours across pods and e-liquids, covering fruity, icy, candy, and beverage-inspired blends. Popular flavours include Blueberry Sour Raspberry, Cherry Ice, Triple Mango, Watermelon Ice, and Blue Razz Cherry. The brand also offers MaryLiq nicotine salts in 10ml bottles for use with refillable devices, plus nicotine pouches in various strengths and Airplane Mode nicotine patches. The brand's philosophy emphasises freedom, innovation, and non-compromise—breaking free from traditional product forms to offer distinct experiences. All rechargeable devices feature USB-C charging and meet UK Tobacco and Related Products Regulations (TRPR). Lost Mary is available at UK vape shops and online retailers. Compare prices across retailers with Grocefully.























