About Marshmallow Fluff
Marshmallow Fluff is the original American marshmallow creme, invented in Somerville, Massachusetts in 1917 by confectioner Archibald Query. This fluffy, spreadable marshmallow treat became an American classic after Query sold his recipe for $500 to H. Allen Durkee and Fred Mower, who founded the Durkee-Mower company in 1920. Still made in Lynn, Massachusetts using the original batch process, Fluff remains the only marshmallow creme produced this way. The brand is famous as half of the legendary Fluffernutter sandwich - the iconic combination of peanut butter and Marshmallow Fluff that became a Massachusetts institution. Trademarked by Durkee-Mower in 1960, the Fluffernutter has been delighting American families since 1918. The city of Somerville celebrates Query's creation with an annual "What the Fluff?" festival held each year since 2006, showcasing the product's enduring cultural significance. Marshmallow Fluff has maintained its position as the leading marshmallow creme through over a century of production. The family-owned Durkee-Mower company continues to make Fluff and only Fluff, with more than 50% of their production sold in the New England states. Originally marketed as "Toot Sweet Marshmallow Fluff" in cans, the product transitioned to its iconic glass jar packaging in the 1940s, a format that remains beloved by fans today. Beyond the classic Fluffernutter, Marshmallow Fluff is prized for baking applications including fudge, frosting, rocky road treats, and sweet potato casseroles. The light, airy texture and pure marshmallow flavour make it a versatile ingredient for creative desserts. UK shoppers can now find this authentic American treat at major supermarkets, bringing a taste of Massachusetts tradition to British kitchens.