About Minecraft
Minecraft is one of the world's most successful video game franchises, owned by Microsoft's Mojang Studios, with a global consumer products licensing programme spanning over 200 partners worldwide. The blocky sandbox game has transcended gaming to become a major lifestyle brand for children and young adults, with licensed products across virtually every retail category. The brand continues to expand with "A Minecraft Movie" driving global growth in 2025. Head of Consumer Products Hanna Willis notes the programme is "expanding the brand in exciting and innovative ways—ranging from fashion and consumer electronics to home products and food and beverage." UK-specific licensed products include Finsbury Foods' Minecraft celebration cakes launching June 2025, and Bladez Toys' arts and crafts products. Puckator UK offers official wholesale Minecraft merchandise for gift shops. Food and beverage partnerships in Europe include Wall's Minecraft-themed ice cream bars, Dairy 4 Fun's dairy and plant-based puddings, Freiberger frozen pizzas, Verdemente burger buns, San Carlo potato chips, Maspex cereals, pasta, and jams, and Tasty & Unique cookies and snacks. US partner Dairy Farmers of America has launched Minecraft-inspired flavoured milks. The toy category features partnerships with LEGO (hugely popular building sets), Mattel (playsets, collectible figures, role-play toys), and Hasbro. These bring the digital Minecraft universe into physical play with game-accurate designs. Minecraft products span food, toys, clothing, school supplies, bedroom accessories, electronics, and more—featuring iconic characters like Steve, Alex, Creepers, and Endermen. Minecraft licensed products are available at UK supermarkets, toy retailers, and gift shops. Compare prices with Grocefully.
