About Mr Organic
Mr Organic brings authentic Italian organic goodness to UK kitchens, combining three generations of Italian farming expertise with a commitment to 100% plant-based, organic food. Founded in 2009 by Valerio Simonetti and friends, this independently owned brand has grown from humble beginnings to become a trusted name in organic food, available in health food shops, supermarkets, and farm shops across the country. B Corp certified and passionate about sustainability, Mr Organic proves that organic, plant-based food can be both delicious and accessible. The Mr Organic story began in February 2009 when Kostas Papakostas and two close friends, Valerio Simonetti and Carlo Buckley, launched the brand. The vision was clear: create an Italian organic brand offering honest, authentic Italian products that are both healthy and organic. No additives, no unnecessary processing - just simple, real food made from quality organic ingredients. The original "Mr Organic" is Valerio Simonetti, who comes from three generations of Italian tomato producers. His family farm in Pontinia, south of Rome, continues to produce all of Mr Organic's tomato products. This direct connection to the land and generational expertise in tomato cultivation ensures authenticity that imported-and-rebranded products cannot match. When you buy Mr Organic passata, you're buying tomatoes grown by people who have dedicated their lives to perfecting the craft. In early 2017, Mr Organic made a significant decision that aligned the brand with evolving consumer values: switching to become a 100% plant-based brand. Since then, the company has stopped producing any non-vegan items. This commitment to plant-based food appeals to vegans, vegetarians, and flexitarians alike, while simplifying choices for consumers with dietary restrictions. The company's environmental and social credentials have earned B Corp certification, demonstrating verified standards of social and environmental performance, public transparency, and legal accountability. B Corp status signals to consumers that Mr Organic meets the highest standards of responsible business practice. This certification requires ongoing commitment, not just a one-time achievement. Tomato products represent Mr Organic's heritage and expertise. With three generations of tomato-growing knowledge, the brand harvests sun-ripened tomatoes from their organic farm in Pontinia and packs them within hours of harvest. This speed preserves the sweet flavour and freshness that distinguishes quality passata. The Mixed Herbs Passata adds aromatic herbs to the classic recipe, while plain passata provides versatile cooking base for countless Italian dishes. The pasta range features durum wheat pasta in various shapes including spaghetti, penne, fusilli, and more. Bronze-extruded for texture that holds sauce beautifully, Mr Organic pasta represents traditional Italian pasta-making expertise. Notably, the pasta range now comes in 100% paper packaging, making it easy to recycle at home - another demonstration of the brand's environmental commitment. Baked beans might seem an unlikely product from an Italian organic brand, but Mr Organic's version has developed its own following. The recipe is described as a closely guarded secret, suggesting careful attention to creating something special rather than just another tinned beans product. Organic baked beans offer consumers an alternative to mainstream brands. Extra virgin olive oil sourced from Tuscany provides another Italian staple. Superior category organic extra virgin olive oil is made from handpicked olives, cold-pressed within 24 hours of harvesting. This rapid processing preserves the deep, flavoursome character of quality olives. Cold pressing without heat or chemicals maintains nutritional benefits and authentic taste. Canned beans and pulses extend the range into storecupboard essentials. Chickpeas, black beans, cannellini beans, and other varieties provide plant-based protein sources for healthy cooking. Organic certification ensures these products meet rigorous standards throughout cultivation and processing. Pesto sauces offer convenience without compromising quality. Fresh basil, sun-dried tomatoes, and other natural ingredients create authentic Italian pestos. These products demonstrate Mr Organic's ability to move beyond basic ingredients into more complex prepared foods while maintaining organic, plant-based credentials. Pasta sauces including the Puttanesca with olives and capers bring restaurant-quality convenience to home cooking. These ready-made sauces use the same quality tomatoes from the family farm, combined with carefully sourced organic ingredients to create authentic Italian flavours. Mr Organic products are available across a diverse range of UK retailers. Independent health food shops stock the range nationwide. Most convenience stores in London carry products. Farm shops and delis across the UK feature Mr Organic. Major retailers including Ocado, Waitrose, Co-op, Budgens, and Nisa stock products. Specialist organic retailers like Planet Organic, Whole Foods, and Abel & Cole provide comprehensive availability. The brand's commitment to simple, honest food resonates with consumers increasingly concerned about food provenance, processing, and environmental impact. Every product reflects respect for the soil and the people who farm it. This philosophy distinguishes Mr Organic from brands that treat organic as merely a marketing opportunity. Comparing Mr Organic to competitors like Biona, Suma, and Napolina organic ranges, Mr Organic offers the unique combination of direct farm connection, B Corp certification, and 100% plant-based commitment. Biona provides similar organic positioning. Suma offers cooperative values. Napolina brings Italian heritage. Mr Organic's three-generation family farm story and comprehensive vegan commitment provide distinctive positioning. For UK consumers seeking authentic Italian organic food from a brand with genuine farming heritage and verified ethical credentials, Mr Organic delivers quality products across pasta, sauces, beans, and pantry essentials. Whether making a quick pasta dinner with passata, enjoying organic baked beans, or finishing dishes with Tuscan olive oil, Mr Organic brings Italian organic expertise to everyday cooking. Using Grocefully to compare Mr Organic prices across UK retailers ensures you find the best deals on premium organic Italian foods.