About Munchmallow
Munchmallow is a beloved Eastern European confectionery brand from Jaffa Crvenka, the Serbian food company famous for its Jaffa Cakes. Introduced in 1981, Munchmallow consists of fluffy egg white marshmallow filling on a thin biscuit base, covered in chocolate - essentially teacakes with decades of heritage. The UK range includes Plain Milk Chocolate Teacakes for classic indulgence, the playful Paddington Chocolate & Orange Teacakes featuring the beloved British bear, and White Chocolate & Strawberry Teacakes for those preferring fruity sweetness. Each variety delivers the signature Munchmallow experience of light, airy marshmallow encased in quality chocolate. Jaffa Crvenka was established in 1975 in Serbia and began producing Jaffa Cakes in 1976 under McVitie's license. Munchmallow followed five years later and has since become a European favourite, with the company producing 12,000 tonnes of confectionery annually. The brand's recognition for quality and taste spans decades across Serbia and beyond.


