About Nature Valley
Nature Valley, owned by General Mills, holds the distinction of creating the world's first granola bar in 1975. What began as Nature Valley Granola cereal in 1973 evolved into the iconic Crunchy granola bars when the brand recognised consumers wanted wholesome snacks they could enjoy on the go. Nearly fifty years later, Nature Valley sells over 3.6 billion granola bars annually worldwide. The brand's UK range encompasses multiple product lines designed for different snacking occasions. The classic Crunchy bars deliver that signature satisfying crunch with oats and honey. Protein bars cater to fitness-conscious consumers, whilst Nut bars offer indulgent flavours with almonds, peanuts and other nuts. The Soft Baked squares provide a chewier texture alternative. Nature Valley's commitment to natural ingredients remains central to its brand identity. All bars are made with wholesome ingredients including natural oats, real honey, natural peanuts and almonds. The brand emphasises no artificial colours, flavours or preservatives across its core range. Sustainability features prominently in Nature Valley's brand values. The company launched store drop-off recyclable wrappers for Crunchy bars in 2021, working towards more sustainable packaging solutions. Through sponsorship of events like the Nature Valley Gone Wild festival in the UK and fitness challenges such as the Trailblazer Challenge on Strava, the brand actively promotes outdoor activity and connection with nature. Compare Nature Valley prices across Tesco, Sainsbury's, Asda, Morrisons, Ocado and other UK retailers on Grocefully to find the best deals on your favourite granola bars and snacks.



















