About Nurishh
Nurishh is Bel Group's first dedicated plant-based cheese brand, launched in the UK in 2020 following the dairy giant's acquisition of plant-based startup All in Foods. The name cleverly plays on 'nourish', reflecting the brand's focus on nutritious vegan alternatives from the makers of Babybel, Boursin, and The Laughing Cow. Made primarily from coconut and sunflower seed oils, Nurishh products are vegan certified, enriched with calcium and Vitamin B12, and free from soy, palm oil, and gluten. The UK range includes a signature Plant-Based Camembert (which soft-launched at Sainsbury's in December 2020), Greek Style Cubes as a feta alternative, and Cheddar Flavour Slices for sandwiches and burgers. Nurishh demonstrates Bel's commitment to the growing plant-based market. The company aims to generate half its sales from plant-based products by 2050, with Nurishh sitting alongside plant-based versions of its heritage dairy brands. Available at major UK supermarkets including Asda, Sainsbury's, and Ocado.


