About NUUD
NUUD is a pioneering British chewing gum brand that replaces plastic with plant-based, biodegradable ingredients. While most conventional chewing gums contain plastic hidden under the term "gum base," NUUD uses sustainably harvested chicle - natural tree sap - creating a gum that biodegrades like a banana skin rather than lasting centuries in the environment. The brand addresses a significant environmental issue: in the UK alone, approximately 100,000 tons of gum is chewed annually, and 95% of the country's streets are stained with discarded gum. NUUD offers a solution that doesn't compromise on chewing experience while eliminating plastic pollution. NUUD gum is naturally sugar-free, sweetened with xylitol which protects dental health, and contains no aspartame or artificial sweeteners. The product uses stevia as an additional natural sweetener. All NUUD gums carry the Vegan Society Trademark, and the packaging is made from fully recyclable cardboard. Available in peppermint and spearmint flavours, NUUD has secured listings with major UK supermarkets including Tesco, Morrisons (where it launched at £1.50 per pack as part of their Growing British Brands programme), and Waitrose. This demonstrates the growing consumer demand for sustainable alternatives to everyday products. The complete ingredient list showcases transparency: Xylitol (natural sweetener), Natural Chicle (gum base), Natural Flavouring, Glycerol (stabiliser), Gum Arabic (thickener), Stevia (natural sweetener), and Carnauba Wax (glazing agent). NUUD proves that sustainable choices can deliver the same satisfying chewing experience without environmental compromise.

