About OLW
OLW (Old London Wasa) is Sweden's leading snack brand, bringing Scandinavian snacking traditions to the UK since 1967. Based in Filipstad, Sweden, OLW has become synonymous with quality Swedish crisps and iconic snacks like the legendary Cheez Doodles - selling one bag every three seconds worldwide. The brand's philosophy of "taking life with a grain of salt" shines through their commitment to using only natural ingredients, Swedish potatoes, and no artificial additives. Their crisps are carefully fried in 100% sunflower oil, creating a distinctly lighter, more natural taste that sets them apart from conventional snacks. OLW's product range includes their iconic ridged potato crisps in unique Nordic flavours like Dill & Gräslök (Dill & Chives) - a quintessentially Swedish combination. Their Cheez Doodles, first manufactured in 1968, remain Sweden's best-selling snack and a beloved favourite worldwide. The Smash range offers indulgent chocolate-covered corn snacks for those seeking sweet-savoury treats. Now available through UK Scandinavian food specialists like ScandiKitchen, Ocado, and specialty retailers, OLW brings authentic Swedish snacking culture to British households. Whether you're reminiscing about Scandinavian travels or discovering Nordic flavours for the first time, OLW offers a premium snacking experience with genuine Swedish heritage.


