About Playgro
Playgro is an Australian baby toy brand founded in 1992 in Melbourne by co-founders Gavin and Marc Brick. From humble beginnings, the company has grown into a global enterprise operating in over 100 countries whilst remaining a proudly family-owned Australian business. Marc Brick has dedicated over 30 years to fostering child development through innovative play, establishing Playgro as one of the few Australian-owned family businesses in the international toy industry. The brand's core philosophy centres on developmental play, with every product designed to assist babies in developing essential skills. Playgro toys are engineered to stimulate sensory development, helping babies explore and interact with the world around them. Each product includes features that develop motor and cognitive skills through active play, encouraging babies to think, look, listen, and move. This focus on meaningful developmental outcomes rather than mere entertainment distinguishes Playgro from conventional toy manufacturers. All Playgro products are created and developed by their Melbourne-based design team, ensuring Australian design expertise in every toy. Safety is paramount, with 100% of Playgro toys tested to worldwide safety standards. Every product is certified Non-Toxic, Phthalate Free, Lead-Free, and BPA Free, giving parents complete confidence in the materials their babies interact with. Products are clearly age-graded from birth (0m+) through to toddlerhood (36m+), helping parents select appropriate developmental toys. The UK range available through retailers like Asda includes wrist rattles and foot finders for sensory discovery, teething rattles for comfort during teething, pram toys and musical attachments, stacking and sorting toys for cognitive development, bath toys like boats and stacking cups, and water play mats for tummy time. Popular lines include the Dingly Dangly character range, textured teething toys, and their engaging high chair spinning toys. Playgro continues to innovate with over three decades of expertise in helping babies discover new skills through play.


















