About PLAYin CHOC
PLAYin CHOC is an award-winning UK chocolatier that has reimagined the surprise toy chocolate concept for the ethical generation. Launched in 2018, the brand offers what many consider the perfect Kinder Surprise alternative—organic, vegan chocolate with plastic-free collectable toys inside. What makes PLAYin CHOC exceptional is its commitment to being truly free-from. The chocolate is made using just three plant ingredients: Peruvian Criollo Bean cacao, coconut and vanilla. This makes it naturally vegan, dairy-free, and free from all 14 major allergens—a genuine option for children with allergies who often miss out on surprise treats. Each ToyChoc Box contains responsibly sourced organic chocolate alongside a 3D puzzle toy and fascinating animal fact cards. The Endangered Animals range features 18 different collectables including pandas, giraffes, orangutans and lions, while the Dinosaurs collection brings prehistoric creatures to life. After assembly, children can use included stencils for creative play. Sustainability runs through every aspect of the brand. The chocolate contains a third less sugar than leading brands, uses no refined sugars or artificial flavours, and is ethically sourced from small family-owned farms with no child, slave or animal labour. The packaging is entirely paper-based—recycled, recyclable, biodegradable and home compostable. Since launch, PLAYin CHOC has won over 30 international industry awards for taste, product quality and innovation. Available at Tesco and Ocado in the UK, compare prices on Grocefully for this guilt-free treat that delights children and parents alike.
