About PlayShifu
PlayShifu is an award-winning augmented reality (AR) educational toy company founded in 2016 by Dinesh Advani and Vivek Goyal. Created to provide meaningful digital play experiences for children, PlayShifu now ships to over 40 countries with products used in more than 600 schools across India, the US, UK, and Canada. The brand specialises in STEM toys that combine physical and digital play for enhanced brain development. Their innovative approach uses AR technology to transform tablets and smartphones into interactive learning platforms, bridging the gap between screen time and hands-on educational play. The Tacto system turns any tablet into an interactive board game through physical game pieces and AR interactions. Products include Tacto Chess (strategic thinking), Tacto Doctor (anatomy learning), Tacto Tunes (music education), and Mission Math for numerical skills. The system creates a live connection between figurines and digital displays. PlayShifu's approach balances screen time by requiring physical interaction, promoting critical thinking, engineering, geography, and foundational STEAM skills for ages 4-12. Parents and educators praise the high engagement levels and improved retention of educational concepts through immersive play.


