About Popchips
Popchips revolutionised the snacking industry by creating potato chips that are popped, not fried or baked. This innovative cooking process produces a lighter, crunchier snack with half the fat of traditional crisps while maintaining intense potato flavour. The brand's philosophy is that "better for you doesn't have to be boring" - delivering guilt-free snacking without compromising on taste. All Popchips products are naturally gluten-free, vegetarian-friendly, and made without artificial colours or flavours. The UK range includes popular flavours like Original (sea salt), Sour Cream & Onion, Barbeque, and Sea Salt & Vinegar, available in both sharing bags and convenient multipacks. The brand is committed to sustainability, having reduced packaging weight by 24% across their standard range since 2021. In 2025, Popchips has strengthened its UK presence through high-profile partnerships. British singer-songwriter Tom Grennan became their official "pop-bassador," while the brand partnered with Isle of Wight and Latitude festivals as the Exclusive Potato Chip Partner. They're also The Hundred's official team partner. Popchips are widely available in UK supermarkets including Tesco, making them an accessible healthier snacking option for crisp lovers who want to reduce their fat intake.







