About Primeur
Primeur is a Yorkshire family business that has been creating quality doormats and home products since 1969, celebrating over 50 years in the industry. Based in Bingley, West Yorkshire, with over 50,000 square feet of warehousing, Primeur has grown from humble beginnings to become one of the UK's leading suppliers of doormats and eco-friendly garden products. The company pioneered washable doormats, introducing them to the market in 1995 - an innovation that has since become their bestselling category. In 2012, Primeur trademarked 'Mighty Mat' for their retail doormat range, which has become synonymous with quality entrance mats designed for practicality and style. The Mighty Mats collection offers solutions for entrances, utility rooms, hallways, conservatories, kitchens, and garages. In 2016, Primeur expanded into recycled rubber garden products, launching an award-winning eco-friendly range including stepping stones, garden borders, paving, and planters made from recycled tyres. This sustainable product line has won numerous industry accolades since introduction, reflecting growing consumer demand for environmentally conscious garden solutions. The company has also collaborated with renowned Yorkshire wildlife artist Bree Merryn to create an exclusive doormat collection blending her artwork with practical entrance mats. Designed in Yorkshire and manufactured with partner factories worldwide, Primeur products are available through major UK retailers including Argos and specialist garden centres.

