About Primo
Primo Aperitivo is a collection of authentic ready-to-drink Italian cocktails founded by Filippo Previero, an Italian-born mixologist inspired by his heritage to bottle the perfect Aperitivo moment. The brand is part of Mercury Spirits, the company behind Seven Hills Gin. Every bottle of Primo Aperitivo is produced at the historic Casoni distillery in Modena, Italy, using 100% renewable energy. All spirits, liqueurs, raw materials, and packaging are sourced in Italy, making Primo Aperitivo one of the most authentic ranges of Italian cocktails available—a claim backed by blockchain certification for complete traceability and authenticity. The range includes classic Italian serves: the Negroni, the Sbagliato, and the Americano. The Sbagliato—meaning "mistaken" in Italian—was first created in Milan in 1960 when a bartender accidentally swapped gin for sparkling wine while making a Negroni. Primo's version combines sweet vermouth, bitter aperitif liqueur, sparkling wine, and pink grapefruit essence, perfectly balanced by their aperitivo experts for a refreshing, floral flavour. Both cocktails are carbonated upon bottling for authentic effervescence. Best served poured over ice in a rocks glass with a grapefruit slice garnish, Primo Aperitivo brings the Italian tradition of pre-dinner drinks to your home without compromising on quality or authenticity. At Grocefully, compare prices on Primo Aperitivo cocktails across UK supermarkets including Tesco and Ocado. Experience authentic Italian aperitivo culture with these premium RTD cocktails.

