About Ready Brek
Ready Brek is one of Britain's most beloved breakfast cereals, an oat-based instant porridge that has warmed generations of children since its launch in 1957. Originally created by Walter Pitts at J. Lyons and Co.'s Greenford factory, the brand was purchased by Weetabix in June 1990 and remains a staple of British winter breakfasts, particularly popular during autumn and winter months. The brand became a cultural icon through its legendary "Central heating for kids" advertising campaign, which ran throughout the 1970s and 1980s with voiceovers by Doctor Who actor Jon Pertwee. The memorable commercials showed children walking to school with a superimposed radiant glow, perfectly capturing how a warm bowl of Ready Brek prepares children for cold mornings. The "Get up and Glow" slogan remains synonymous with the brand decades later. Ready Brek is made from 100% wholegrain oats (60% rolled oats and 38% oat flour) with no added salt or sugar. The super smooth texture—finer than traditional porridge—makes it particularly appealing to children. Each bowl is fortified with essential vitamins and minerals including calcium, iron, niacin, B vitamins (B1, B2, B6, B12), folic acid, and vitamin D, supporting healthy bones, teeth, and muscles during childhood development. Available in Original and Chocolate varieties, Ready Brek can be prepared in just 90 seconds by adding hot milk. The range includes family-size boxes and convenient individual sachets for busy mornings, continuing to deliver that comforting warmth and nutritional goodness that has made it a trusted choice for British families for nearly 70 years.