About Renova
Renova (Renova - Fábrica de Papel do Almonda, SA) is a Portuguese paper goods company that has transformed the tissue industry through bold innovation and daring marketing. Based in Torres Novas, Portugal, the company's origins trace back to 1818 with historical watermarks on paper, though it was formally founded in 1939. Today Renova has become synonymous with design-led paper products, exporting to over 90 countries worldwide. The company made international headlines in 2005 with the launch of Renova Black—the world's first black toilet paper. This audacious product broke the industry dogma of "unthinkable" items and catapulted the Portuguese brand onto the global stage. The success of black toilet paper opened doors to new trade channels worldwide and established Renova as an innovator willing to challenge conventional thinking in household goods. Building on this success, Renova now produces toilet rolls in every colour of the rainbow—red, yellow, green, blue, orange, fuchsia, lime—as well as scented varieties, patterned designs, and even novelty money-printed paper. The brand positions itself with the tagline "the sexiest paper on earth," having pioneered the use of sex appeal in toilet paper advertising from 2002—a marketing approach no other company had dared to attempt. Beyond coloured toilet paper, Renova produces a complete range including tissues, kitchen rolls, and napkins, all featuring their signature colourful, stylish, and environmentally friendly designs. As the founder of Portugal's tissue paper market, Renova remains the market leader while expanding internationally through commercial units in Spain, France, Belgium, and Luxembourg, bringing a touch of design innovation to everyday bathroom essentials.