About Ring
Ring is a leading smart home security brand owned by Amazon, specialising in video doorbells and security cameras that have revolutionised home monitoring. The company pioneered the video doorbell category, allowing homeowners to see, hear, and speak to visitors from anywhere using their smartphone, fundamentally changing how people approach home security. The Ring product lineup offers solutions for every installation need and budget. Battery-powered doorbells provide quick, wireless installation, while wired options offer continuous power and advanced features. The 2025 range introduces Retinal 4K technology in premium models like the Wired Doorbell Pro, Floodlight Cam Pro, and Outdoor Cam Pro, delivering unprecedented image clarity with up to 10x enhanced zoom, Low-Light Sight, and Adaptive Night Vision for clear visibility even in complete darkness. A standout innovation is Ring's generative AI-powered Video Descriptions feature, which provides text summaries of motion activity, helping users quickly distinguish between urgent and everyday events. All Ring devices offer core features including Live View, Two-Way Talk, customisable motion zones, and motion and package detection with real-time alerts to your phone. The ecosystem integrates seamlessly with Alexa, enabling voice control and coordination with other smart home devices. Ring devices work without subscriptions, though Ring Home plans unlock additional features including up to 180 days of cloud video storage, extended warranties, and professional monitoring options. Every Ring device purchase includes a 30-day free trial of Ring Home, letting customers experience the full feature set before committing. Available through Amazon and UK retailers, Ring has made sophisticated home security accessible and affordable for millions of households.
