About Roblox
Roblox is a global online platform that brings people together through play, becoming one of the UK's best-selling gaming phenomena with countless user-created games and experiences for players of all ages. The platform's massive popularity has spawned an extensive merchandise range including toys, collectibles, sticker books, and gift cards available across UK retailers. Founded in 2004 and launched publicly in 2006 by David Baszucki and Erik Cassel, Roblox has grown into a cultural phenomenon with over 200 million monthly active users worldwide. The platform allows users to create, share, and play games created by other users, with the in-game currency "Robux" enabling purchases of avatar items, game passes, and premium features. Roblox merchandise in the UK includes action figures, playsets, collectible toys, sticker books, and activity sets based on popular games and characters from the platform. Licensed toy manufacturers produce authentic Roblox products featuring iconic items from user-created experiences, allowing fans to bring their favourite virtual characters into the physical world. Roblox gift cards are widely available at UK retailers including Smyths Toys, Amazon UK, Currys, Argos, and major supermarkets. Cards come in denominations from £10 to £200 and can be used to purchase Robux, subscribe to Roblox Premium, or buy exclusive virtual items. Since April 2023, UK gift cards redeem in British pounds rather than US dollars. The brand continues to expand its physical product range, making Roblox merchandise a popular choice for children's gifts, birthday parties, and gaming enthusiasts looking to collect items from their favourite platform.


