About Saitaku
Saitaku is a Japanese food brand designed to make authentic Japanese cooking accessible to home cooks in the UK. The name "Saitaku" means "good selection" in Japanese, reflecting the brand's mission to curate quality ingredients that simplify Japanese recipe preparation while maintaining authenticity. The brand entered the UK market through Ocado with an initial launch of 13 products including sushi kits, sushi rolling mats, and miso soup. The range has since expanded to cover comprehensive Japanese cooking needs: sushi ingredients (nori seaweed, sushi rice, rice vinegar), noodles, sauces, soups, and Japanese snacks. All products are developed and manufactured using authentic methods with high-quality ingredients. Saitaku addresses the growing UK appetite for Japanese cuisine, driven by increasing travel, cultural exposure, and interest in health-conscious food. The brand positions sushi as an easy home cooking option, capitalising on the significant growth in UK sushi consumption over recent years. Japanese cuisine's focus on freshness, umami flavours, and nutritional balance aligns well with current health-conscious consumer trends. In the UK, Saitaku products are distributed through Pelam Foods and are available at major supermarkets including Ocado. The brand established strong sales across Europe before entering the UK market, demonstrating proven appeal for accessible Japanese cooking products. Saitaku makes it fun and straightforward to cook Japanese recipes at home without specialist knowledge.