About Scrub Daddy
Scrub Daddy is the most successful product in Shark Tank history, with a remarkable origin story that proves great ideas can come from unexpected places. Inventor Aaron Krause created the iconic smiley-faced sponge while running a buffing pad company, designing it to clean grease from his hands. When 3M acquired his company in 2008, they rejected the sponge as worthless. Three years later, Krause's wife rediscovered it for cleaning furniture - and a cleaning phenomenon was born. The secret to Scrub Daddy's success lies in its patented FlexTexture material. The foam changes properties based on water temperature: soft and compressible in warm water for gentle cleaning, firm and abrasive in cold water for tough scrubbing. The smiley face is functional too - the eyes clean utensil handles while the mouth scrubs both sides of cutlery simultaneously. Unlike traditional sponges, it's scratch-free, odour-resistant and remarkably durable. Aaron Krause's October 2012 Shark Tank appearance, securing $200,000 from Lori Greiner for 20% equity, launched what would become a cleaning empire. By 2024, lifetime sales exceeded $926 million, with products sold in 47 countries. The range has expanded beyond the original sponge to include Scrub Mommy (a 2014 dual-sided innovation), erasers, soap dispensers, sink organisers and speciality cleaning tools. Compare Scrub Daddy prices across UK retailers on Grocefully. From the original smiley sponge to the versatile Scrub Mommy, find the best deals on these revolutionary cleaning products that turned a rejected prototype into a billion-dollar global brand.











