About SIA
SIA is a UK kitchen appliances brand focused on making modern, stylish home appliances affordable for British households. As the official in-house brand of Ship It Appliances, based in the East Midlands, SIA has carved out a distinctive position in the market by offering designer-quality products without the premium price tag. The brand philosophy centres on unlocking affordable quality for everyday living. SIA understands that British consumers want appliances that look great, perform reliably, and fit within realistic budgets. By sourcing products directly and applying their own branding, Ship It Appliances can offer competitive pricing while maintaining quality standards. SIA's product range covers the complete kitchen and home, making it possible to outfit an entire property with matching appliances. Their cooking range includes pyrolytic self-cleaning ovens that eliminate the chore of manual cleaning, precision induction and gas hobs with modern touch controls, and powerful cooker hoods to keep kitchens fresh during cooking. The refrigeration lineup features both freestanding and integrated models designed to fit seamlessly into any kitchen layout. Energy-efficient cooling technology comes in stylish finishes including black, stainless steel, and white, allowing customers to match their kitchen aesthetic. For laundry, SIA offers washing machines and dryers with large capacity drums ideal for families. Energy-saving technology helps reduce running costs, while advanced drying functions ensure clothes are ready to wear. Whether you're renovating an entire kitchen, replacing a single appliance, or setting up your first home, SIA provides accessible options without compromising on modern features. Products are available through independent electrical retailers and online platforms across the UK, offering competitive alternatives to established premium brands.




