About Silere
Silere Alpine Origin Merino represents the pinnacle of premium lamb, raised on the majestic alpine grasslands of New Zealand's South Island. A joint venture between Alliance Group and The New Zealand Merino Company, Silere brings an exceptional eating experience to discerning UK consumers through exclusive availability at Ocado. The name "Silere" derives from the Latin for "to be silent," reflecting the space, stillness, and tranquil silence of New Zealand's pristine alpine region. These Merino sheep roam freely across steep alpine meadows, foraging on golden tussock and wild mountain thyme. This unique diet and terrain profoundly influences the lamb's distinctive, fragrant flavour profile. Because Merino sheep navigate such steep alpine terrain, their muscular distribution differs significantly from sheep raised on flatter pastures. This results in a leaner meat-to-fat ratio and exceptional tenderness. The breed matures slower than other sheep, allowing time for the distinctive flavour to develop fully - noticeably without any gamy hint. Silere Merino lamb is grass-fed, free-range, and GMO-free, meeting the highest standards for natural, ethical farming. The UK range at Ocado includes boneless leg joints, extra-trimmed rack, loin fillets, and boneless rumps - premium cuts for special occasions. Sustainability extends to packaging: Silere comes in the award-winning plastic-free 'Earthpouch' made from paper with a 100% plastic-free heat-sealable coating, fully recyclable in the paper stream. This reflects the brand's commitment to environmental responsibility alongside exceptional quality. Ocado has been voted best online supermarket in the UK every year since 2010, making them the perfect partner for this premium New Zealand lamb brand.


