About Small World Toys
Small World Toys is an educational toy company specialising in creativity kits and developmental games for children from birth to ten years old. As a supplier to the specialty and educational toy markets, Small World Toys has built a reputation for products that combine fun with genuine learning value. The company operates as a brand house, owning and managing multiple international toy brands with Small World Toys serving as the flagship. Based in El Segundo, California, the company has a global presence with operations spanning North America and Asia, allowing them to bring innovative educational products to markets worldwide including the UK. Every Small World Toys product is designed around the core concept of learning through experience and fun. Rather than passive entertainment, their creativity kits encourage active engagement, helping children develop crucial skills including colour recognition, shape identification, sorting abilities, and mathematical thinking. This educational philosophy runs through their entire product range, from simple threading activities for younger children to more complex craft projects for older kids. The craft and creativity range includes popular products like beading kits and jewellery-making workshops. The Thread Em Beads set teaches fine motor skills and pattern recognition through the satisfying activity of creating bead designs. More advanced kits like Aphrodite's Adornment Beads & Bracelets Workshop introduce children to jewellery design concepts while building dexterity and creative confidence. Small World Toys competes alongside established educational toy brands like ThinkFun and PlanToys, differentiating through their focus on accessible creativity products that balance educational value with affordability. Their products are available at UK retailers including Morrisons, making developmental toys accessible to families shopping in supermarkets. For parents seeking toys that entertain while building skills, Small World Toys offers age-appropriate options designed to provide hours of purposeful play.

