About Snack Factory
Snack Factory is an innovative American snack brand that has been rethinking pretzels since launching their iconic Pretzel Crisps in 2004. Now owned by Campbell's Company, Snack Factory has grown to become the third largest pretzel brand available in 80,000 retailers across North America, with their products increasingly finding their way to UK shelves. The brand was founded on the premise that pretzels could be so much more than traditional twisted shapes. Pretzel Crisps, their breakthrough product, reimagined the pretzel as a thin, flat crisp perfect for dipping or eating straight from the bag. This innovation "forever changed snacking" according to Campbell's, creating an entirely new snack category that bridges the gap between pretzels and chips. Snack Factory continues to push boundaries with imaginative twists on pretzel snacking. Their range has expanded from the original Pretzel Crisps to include Pretzel Bites and the newer Pop'ums - a pretzel take on popcorn that represents their latest category innovation. Flavours span from Original to more adventurous options like Buffalo Wing, Garlic Parmesan, and Everything. Quality is central to Snack Factory's proposition. Their products are Non-GMO Project Verified, appealing to health-conscious consumers who want tasty snacks made with quality ingredients they can feel good about. In the UK market, Snack Factory products are available through various channels including Lidl, where their Party Mix range offers British shoppers accessible options in popular flavours like Sour Cream & Onion and Salt & Vinegar. The 120g pack size is perfect for sharing or as a satisfying solo snack. For UK consumers who've discovered Pretzel Crisps through American food specialists, finding Snack Factory products at supermarkets makes it easier to enjoy these innovative pretzels without paying import premiums.