About Sweet Lounge
Sweet Lounge is a multi-award winning vegan confectionery brand based in the UK Midlands, founded by Greta. The company positions itself as "a sweet shop for grown-ups" and has earned recognition as a leading name in ethical plant-based confectionery. At Sweet Lounge, they emphasise "We're not accidentally vegan, we ARE vegan" - with no animal products or derivatives in any of their products. The range of fizzy gummies and sweets is made using only the finest natural ingredients sourced from ethical and sustainable suppliers. Products are plant-based, gluten-free, and contain no artificial colours or flavours. Sustainability is central to the Sweet Lounge ethos. All packaging is plastic-free and compostable - customers can place the pouches into food or garden waste, or in a home compost heap. The company also plants and preserves trees with purchases, focusing on the Amazon Rainforest, making every sweet purchase contribute to environmental protection. Sweet Lounge is proudly female-founded, dedicated to promoting equality and empowering women in the workplace. The brand has been ranked #55 overall in the Elite from hundreds of entries across every sector and has been featured in Marie Claire, The Guardian, Heart, and other national and local press. The product range includes fizzy favourites like Watermelon Slices, Strawberry Hearts, and Blue Raspberry Bottles - offering guilt-free indulgence for sweet lovers who care about animal welfare, the environment, and ethical business practices.


