About The Very Hungry Caterpillar
The Very Hungry Caterpillar is one of the world's most beloved children's brands, based on Eric Carle's iconic 1969 picture book that has sold over 50 million copies and been translated into 70 languages. The story of a caterpillar eating through various foods before becoming a butterfly has captivated children for generations and expanded into a comprehensive licensing programme. The World of Eric Carle brand, managed by The Joester Loria Group, extends beyond books into licensed products across multiple categories including food, baby accessories, apparel, puzzles, games, stationery and home accessories. License Connection represents the brand across the UK, actively expanding into retail partnerships and food categories that resonate with parents of young children. The brand won the best children's classic accolade at the Sainsbury Children's Book Awards in 2019, celebrating the book's 50th anniversary. Eric Carle's distinctive collage-style artwork featuring vibrant fruits, foods and the friendly caterpillar has become instantly recognizable worldwide, making it perfect for products that appeal to children and nostalgic adults alike. Grocefully helps UK parents compare The Very Hungry Caterpillar product prices across supermarkets and retailers. Whether seeking themed snacks, party supplies or gifts featuring this beloved character, find the best deals on officially licensed Eric Carle products.

