About Tiger
The Tiger brand encompasses two distinct product lines available in UK supermarkets - the iconic Singapore-brewed Tiger Beer and the popular Polish Tiger Energy Drink. While sharing the same name, these are produced by different companies serving distinct beverage categories. Tiger Beer is Singapore's most famous export, pioneered in 1932 as the world's first tropical lager. Born from a late-night conversation at Singapore's legendary Raffles Hotel, Fraser & Neave partnered with Dutch brewing giant Heineken to create Malayan Breweries. Tiger Beer at 5% ABV quickly became a sensation among British servicemen, accounting for over two-thirds of beer consumed in British Malaya within just two years. The immortal slogan "Time for a Tiger" launched in 1932 was later made famous by Anthony Burgess in his 1956 novel of the same name. Today owned entirely by Heineken since 2013, Tiger Beer is brewed in 11 countries and distributed to over 75 nations, collecting World Beer Cup Gold Medals along the way. Tiger Energy Drink represents Poland's challenge to the energy drink establishment. Launched in 2003 by FoodCare (later acquired by Maspex in 2010), the brand was conceived around Polish-German boxing champion Dariusz 'Tiger' Michalczewski, promoting "Power is back!" as its rallying cry. Remarkably, Tiger overtook Red Bull's market share in Poland by 2008, demonstrating the brand's powerful local appeal. Each 100ml contains 32mg caffeine, enriched with taurine and B vitamins - targeting athletes and those needing physical or mental energy boosts. The range extends beyond the classic formula to include exciting flavours like Bubble Gum, Cactus and Pomegranate. Both Tiger products are available at Asda in the UK, offering shoppers authentic Asian beer and affordable Polish energy drinks under one recognisable name.
