About Um Bongo
Um Bongo is one of the most nostalgic soft drink brands in British culture, first produced in 1983 by Nestlé under the Libby's brand for the UK market. Originally created in Milnthorpe, Cumbria, this tropical fruit juice drink captured the hearts of a generation with its distinctive taste and unforgettable advertising campaign featuring animated jungle animals. The drink's 1985 television advertisements became a cultural phenomenon, featuring a catchy calypso-style jingle sung by a chorus of animated jungle animals. This memorable campaign made Um Bongo one of the most popular soft drinks in the entire UK throughout the 1980s and 1990s. The tropical blend features a mix of fruit juices and purées including apple, lemon, orange, pineapple, passion fruit, mandarin, apricot, guava, and mango. In 1986, Libby's reformulated Um Bongo to remove all artificial colouring, sweeteners, and preservatives, replacing them with natural alternatives. The brand was launched in Portugal in 1988 and remains popular there today. Following changes to the formula around 2003-2004 due to new regulations, the original Um Bongo recipe was brought back in 2009 after consumer demand. The brand is now owned by Sumol + Compal, who continue to produce and sell the drink. UK shoppers can find Um Bongo tropical juice at supermarkets nationwide, allowing both nostalgic adults and new generations to enjoy this classic fruit drink. Grocefully helps compare prices across UK retailers to find the best deals on Um Bongo.
