About Waffulls
Waffulls (styled Waf*FULLS) offers a novel snacking experience with waffle-shaped treats that combine a soft cake-like consistency with delectable centre fillings. Unlike traditional crispy waffles, these unique snacks feature a soft sponge exterior paired with fruit or cream fillings, creating a distinctive taste and texture. The brand has positioned itself as the perfect on-the-go treat for the whole family, emphasising mess-free convenience with individually wrapped portions that are easy to consume anywhere. This makes them ideal for lunchboxes, after-school snacks, or busy lifestyles. The flavour range caters to diverse tastes: Double Chocolate and Choco Hazelnut for chocolate lovers, Strawberry and Apple for fruit fans, classic Vanilla, and indulgent Salted Caramel. Each 50g waffle sandwich provides a satisfying snack experience. Waffulls has achieved strong UK distribution, available at ASDA, Co-op, Londis, Spar, Best-One, Parfetts/Go Local, and Premier Stores across the country. The brand is also sold through Amazon UK for home delivery convenience and distributed to over 20,000 accounts through Simply Heavenly Foods wholesale network. Priced affordably at around 63p per 50g waffle, Waffulls offers accessible indulgence for families seeking tasty snacks. The individually wrapped format ensures freshness and portion control, making them a practical choice for parents. The brand successfully fills a gap in the UK snack market between traditional breakfast waffles and standard cake bars, offering something genuinely different that appeals to all ages.


