About Wakati
Wakati is a specialist haircare brand from Kao, the Japanese personal care giant, designed specifically for natural Black hair textures. The name "Wakati" means "time" in Swahili, reflecting both the brand's African cultural inspiration and the eight years of development that went into creating the product line. Launched successfully in the United States in 2019, Wakati expanded to the UK market and is now available in over 300 Superdrug stores nationwide, as well as through Ocado and Tesco. The brand was developed in partnership with Florida A&M University through a student case competition, bringing authentic perspectives to product development. The Wakati range is formulated specifically for kinks, coils and curls, featuring a sulphate-free shampoo, water-activated conditioner, re-activating mist, and oil-infused cream. These products are designed to help women embrace community-centred hair traditions whilst saving time and money through effective, targeted formulations. Grocefully helps you compare Wakati prices across UK supermarkets, ensuring you find the best deals on specialist haircare products. Whether shopping at Tesco, Ocado, or Superdrug, discover competitive prices on this innovative textured hair brand.
