Waken Products

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About Waken

Waken Mouthcare is a British oral care brand founded in 2019 by Simon Duffy MBE and Rhodri Ferrier MBE, the entrepreneurial duo behind the hugely successful Bulldog Skincare. After selling Bulldog to Edgewell Personal Care in 2016 for a reported £30 million, the founders identified the oral care aisle as ripe for disruption, questioning why mouthwash had to be fluorescent blue, burning, and foamy when better alternatives were possible. The brand's genesis came during a road trip to Minneapolis when Duffy and Ferrier realised traditional oral care had been stuck in its ways for decades. Waken's products are developed with dentists and expert chemists to deliver exceptional results without harsh ingredients—from gentle whitening toothpaste to mouthwash providing up to 12 hours of protection. Since launch, the brand has achieved £5.4 million in net sales and built a direct UK customer base of around 15,000 loyal users. Waken has secured significant investment, including £950,000 in funding and a high-profile partnership with TV presenter Rylan Clark, who joined as investor, Creative Director, and self-appointed Head of Teeth. The brand's contemporary packaging and effective formulations have earned listings across 4,000 UK retail locations, including major supermarkets and pharmacies. International expansion has seen Waken reach Singapore, Malaysia, Turkey, and Korea. UK shoppers can find Waken products at Asda, Boots, Ocado, Sainsburys, Tesco, and Waitrose. Compare Waken mouthwash and toothpaste prices on Grocefully to discover the best deals on this modern British oral care brand that's challenging industry giants like Listerine and Colgate.

FAQs

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Our users save an average of 25-30% on their total grocery bill. For a typical £100 weekly shop, that's £20-25 in savings even after our 5% service fee. The exact amount depends on your shopping habits and the products you buy.

We currently support Tesco, ASDA, Sainsbury's, Morrisons, Waitrose, and Iceland. We're constantly adding new stores and will notify you when more become available.

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Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.

You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.

Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.

Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.

We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.

Our users save an average of 25-30% per shop. Even after the 5% service fee, you're still saving 20-25% on average. For a £100 shop, you'd save £25-30 and pay £5 in fees, netting you £20-25 in savings!

The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.

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No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.

If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.

Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.

If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.

Refunds are processed according to each supermarket's policy. If you're not satisfied with your savings, contact our support team - we offer a money-back guarantee on our service fee.

Our customer support team is here to help resolve any issues. We work directly with the supermarkets to ensure quick resolution of any problems.

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