About Waken
Waken Mouthcare is a British oral care brand founded in 2019 by Simon Duffy MBE and Rhodri Ferrier MBE, the entrepreneurial duo behind the hugely successful Bulldog Skincare. After selling Bulldog to Edgewell Personal Care in 2016 for a reported £30 million, the founders identified the oral care aisle as ripe for disruption, questioning why mouthwash had to be fluorescent blue, burning, and foamy when better alternatives were possible. The brand's genesis came during a road trip to Minneapolis when Duffy and Ferrier realised traditional oral care had been stuck in its ways for decades. Waken's products are developed with dentists and expert chemists to deliver exceptional results without harsh ingredients—from gentle whitening toothpaste to mouthwash providing up to 12 hours of protection. Since launch, the brand has achieved £5.4 million in net sales and built a direct UK customer base of around 15,000 loyal users. Waken has secured significant investment, including £950,000 in funding and a high-profile partnership with TV presenter Rylan Clark, who joined as investor, Creative Director, and self-appointed Head of Teeth. The brand's contemporary packaging and effective formulations have earned listings across 4,000 UK retail locations, including major supermarkets and pharmacies. International expansion has seen Waken reach Singapore, Malaysia, Turkey, and Korea. UK shoppers can find Waken products at Asda, Boots, Ocado, Sainsburys, Tesco, and Waitrose. Compare Waken mouthwash and toothpaste prices on Grocefully to discover the best deals on this modern British oral care brand that's challenging industry giants like Listerine and Colgate.













