About Waterful
Waterful is an eco-conscious baby wipes brand offering 99.9% purified water wipes that are 100% plastic-free, biodegradable, and compostable. Derived from natural plant sources, these wipes represent a genuinely sustainable alternative to conventional baby wipes, addressing growing parental concerns about both skin sensitivity and environmental impact. The brand has earned multiple prestigious certifications that validate its claims. The Waterful formula is remarkably simple: 99.9% purified water combined with just two other ingredients - grapefruit seed extract and sodium benzoate. This minimal ingredient list makes the wipes exceptionally gentle for sensitive skin, earning approval from AllergyUK and the National Eczema Association Seal of Acceptance. The wipes are also certified by Leaping Bunny (cruelty-free), The Vegan Society, and are confirmed gluten-free with no alcohol or fragrance. A key differentiator for Waterful is their larger wipe size - up to 33% bigger than competitors. This practical design means fewer wipes needed per change, reducing waste while handling messy situations effectively. Despite their size, the wipes maintain a soft, gentle texture that's durable enough for the job. Once opened, packs remain fresh for up to 6 months, ensuring convenience without compromising effectiveness. Available at major UK retailers including Boots, Ocado, and Amazon UK in various pack sizes from single 60-wipe packs to multipacks of 12, Waterful has become accessible to environmentally conscious parents nationwide. Headquartered in Ireland, the brand continues to champion the plastic-free movement in baby care, proving that sustainable choices needn't compromise on quality or convenience.
