About Weetabix
Weetabix is Britain's top-selling breakfast cereal, accounting for 8% of the country's total cereal sales. Founded in 1932 in Burton Latimer, Northamptonshire, the company produces 70 million biscuits a week - enough to fill 35 million breakfast bowls - and exports to over 80 countries worldwide. The product was originally invented in 1920s Australia by Bennison Osborne as 'Weet-bix'. In August 1932, Osborne and Malcolm MacFarlane formed the British and African Cereal Co Ltd, acquiring a disused flour mill in Burton Latimer to start UK production. The company changed its name to Weetabix Limited in 1936. The wheat used in Weetabix biscuits is sourced from farms within a 50-mile radius of the Northamptonshire facility. The George family joined the board in 1936 and maintained an association spanning 70 years. The company remained family-owned until 2003 when American private equity firm HM Capital acquired it. In 2012, Chinese company Bright Food bought a 60% controlling stake, valuing the business at £1.2 billion. Post Holdings of St. Louis, Missouri, acquired the company in July 2017 for £1.4 billion. Weetabix Food Company is the second largest branded cereal manufacturer in the UK. Its family of brands includes Weetabix Original, Weetabix Crispy Minis (Chocolate Chip, Banana Crisp, Fruit & Nut, Honey & Nut), Alpen muesli (invented in 1971), Ready Brek porridge (Original, Chocolate, Seriously Oaty), Weetos chocolate hoops, Oatibix, Weetabix On The Go breakfast drinks, and Alpen cereal bars. Weetabix features in almost half of British homes and held a Royal Warrant from Queen Elizabeth II. In January 2025, a new Royal Warrant was appointed by King Charles III. Compare Weetabix cereal prices across UK supermarkets including Tesco, Sainsbury's, Asda, and Morrisons with Grocefully to find the best deals on Britain's favourite breakfast.




















