About Wholegood
Wholegood is a UK organic produce specialist that began in 2007 with a simple mission: a man, a van, and a dedication to organic produce. Founded by Carl from a disused bakery in Park Royal, Wholegood has grown to become one of the UK's leading organic fresh produce wholesalers. Now based at New Covent Garden Market in London, Wholegood specialises in sourcing and supplying fresh organic fruit, vegetables, and salads from trusted organic farmers in the UK and EU. Their commitment to sustainability and quality has made them a trusted supplier to independent retailers and major supermarkets alike. Wholegood made history by launching the first organic wonky fruit and vegetable range in a major UK retailer, exclusively on Ocado. The range addresses food waste while offering affordable organic options including Organic Wonky Aubergines, Courgettes, Mixed Peppers, and Cucumbers. The company's environmental commitment extends beyond organic farming. Since 2018, Wholegood has partnered with City Harvest to donate over 600,000 meals to Londoners in need, demonstrating their ethos: "Good for you. Good for the planet."























