About Wilfreds
Wilfred's is an award-winning British non-alcoholic aperitif that has transformed the alcohol-free drinks market with its sophisticated bittersweet flavour profile. Created by founder Chris Wilfred Hughes in his home kitchen-turned-apothecary, this 0.0% ABV aperitif offers a genuinely delicious alternative to classic Italian spritzes like Aperol and Campari. The carefully crafted botanical blend features distilled and extracted natural rosemary, bittersweet oranges, rhubarb and clove. The rosemary, which remains Wilfred's defining botanical, was originally picked from the founder's mother's garden during the first test batch, adding a personal touch to this artisan British creation. The result is a complex, refreshing drink that captures the essence of aperitivo culture without any alcohol. Wilfred's has earned remarkable recognition in the drinks industry, winning Britain's number one non-alcoholic drink at the 2020 Great British Food Awards. Featured in prestigious publications including Vogue, GQ, Decanter, VinePair, America's Test Kitchen, and Wirecutter, the brand has established itself as a leader in the premium non-alcoholic category. At just 20 calories per 50ml serving and under 50 calories per complete spritz, it's also a lighter choice. Proudly made in Britain and completely free from alcohol, allergens, artificial flavours, sweeteners and colours, Wilfred's is vegan-friendly and accessible to all. Best served as a refreshing spritz with tonic water, plenty of ice and a slice of orange, it's available at UK retailers including Ocado and Amazon, bringing the aperitivo experience home without compromise.
