About Willies Cacao
Willie's Cacao is Britain's pioneering bean-to-bar chocolate brand, founded by Willie Harcourt-Cooze from his factory in Devon. The brand represents the complete chocolate journey - from Willie's own Hacienda El Tesoro cacao farm in the Venezuelan cloud forest to finished bars crafted over three weeks using artisan techniques. Willie Harcourt-Cooze rose to prominence through the Channel 4 documentary series "Willie's Wonky Chocolate Factory" (2008) and "Willie's Chocolate Revolution" (2009), which followed his journey from cacao farmer to Britain's first modern independent bean-to-bar chocolate maker. His mission to revolutionise British chocolate consumption introduced consumers to single-origin, high-cacao chocolate. The brand's philosophy centres on purity and provenance. Each bar contains just three ingredients: cacao, natural cocoa butter, and raw cane sugar - no vanilla, no soya lecithin, nothing to mask the unique flavour characteristics of each single-estate bean. This minimalist approach takes up to three weeks compared to the few hours required for industrial chocolate production. Willie's Cacao practices Direct Trade, paying premiums higher than Fair Trade prices to ensure farmers receive fair compensation. The brand sources exceptional single-origin cacao from Venezuela, Peru, and other renowned growing regions, showcasing distinct flavour profiles from each estate. Use Grocefully to compare Willie's Cacao products across UK supermarkets and discover the best prices on premium British bean-to-bar chocolate.















