About YAAR
YAAR is an award-winning brand that revolutionised UK snacking by introducing Nordic yogurt bars to the market. Crowned 'Best Brand' at the 2019 World Dairy Innovation Awards, YAAR has successfully reimagined dairy snacking with their innovative frozen yogurt bars. The range features creamy, cultured Nordic yogurt in convenient handheld bar format across four flavours: Vanilla for classic appeal, Strawberry for fruity freshness, Double Chocolate for indulgent moments, and unique Cloudberry capturing authentic Nordic taste. Each bar is only 140 calories and enriched with gut-friendly kefir cultures for probiotic benefits. Manufactured in Estonia and distributed through Culina in the UK, YAAR achieved remarkable 49% year-on-year growth in 2023, selling 1.5 million units as consumers embraced the healthy snacking trend. Available at Ocado, Waitrose, Tesco, Sainsbury's, COOP, Whole Foods Market, and other major UK retailers, YAAR Bars offer a guilt-free frozen treat that combines indulgence with genuine health benefits from live cultures.



