About Animology
Animology is a multi-award winning British pet care brand that has been dominating the pet grooming market since 2010. Part of Group55, all products are formulated by expert chemists and manufactured in North West England, with purpose-built solutions for every pet owner. Known for its bold branding and memorable product names like Fox Poo, Dirty Dawg, and Stink Bomb, Animology has built a reputation trusted by pet owners, vets, professional groomers, and championship show dog owners in more than 50 countries worldwide. All Animology products are 100% vegan and cruelty-free, using gentle sulphate-free formulations that cleanse without stripping away natural goodness. Their dog shampoos feature a mild yet deep cleaning action that removes dirt and odour while preserving essential coat oils. The easy-rinse formulation keeps washing time to a minimum, with built-in conditioner and Pro-Vitamin B5 to improve coat health, strength, and condition. Popular products include Dogs Body all-purpose shampoo, Puppy Love for puppies six weeks and older, and the famous Fox Poo Shampoo - uniquely formulated to remove stubborn fox poo and its unmistakable odour from your dog's coat.


