About Aussie
Aussie stands as one of the most recognisable hair care brands on UK supermarket shelves, delivering Australian-inspired products formulated with natural ingredients from Down Under. Owned by Procter & Gamble since 2003, Aussie offers an extensive range of shampoos, conditioners, hair treatments, and styling products designed to address everything from frizz and dryness to flat hair and damage. For consumers seeking affordable, effective hair care with a fun, distinctive personality, Aussie delivers quality products at accessible prices. The Aussie brand was created by American businessman Thomas Redmond in late 1979. Redmond's inspiration came from a trip to Australia, where he discovered a variety of native fruits, nuts, and botanical ingredients that he believed could transform hair care formulations. Australian ingredients including blue gum leaves, apple quandong, wild cherry bark, Australian custard apple, mint balm, and jojoba seed oil became the foundation of the Aussie brand identity. These exotic ingredients differentiated Aussie from competitors and established its unique Australian positioning. Redmond's first creation was the iconic Australian 3 Minute Miracle, an intensive conditioner that claimed to deliver salon-quality results in just three minutes. This product became the brand's signature offering and remains one of its bestsellers decades later. The 3 Minute Miracle concept resonated with consumers seeking professional results without the time commitment of traditional deep conditioning treatments. Prior to 2003, Aussie was owned by Bristol-Myers Squibb, the American pharmaceutical and consumer goods company. In 2003, Procter & Gamble acquired the brand, bringing Aussie into one of the world's largest consumer goods portfolios alongside brands like Pantene, Head & Shoulders, and Herbal Essences. This acquisition gave Aussie access to P&G's vast global distribution network, enabling expansion into new markets worldwide. Interestingly, despite its Australian branding and ingredients, Procter & Gamble stopped selling Aussie products in Australia itself because sales revenue from the country was insufficient to justify the investment. The brand continues to thrive internationally, particularly in the UK and United States, where its fun personality and effective formulations have built a loyal following. The Aussie product range addresses diverse hair types and concerns. The brand portfolio includes formulations for straight, wavy, and curly hair, with specific ranges targeting common problems like frizz, dryness, flat hair, and damaged hair. This comprehensive approach ensures consumers can find products suited to their individual hair needs. The core range includes shampoos and conditioners designed for daily use, with variants for different hair types and concerns. The Miracle Moist range delivers intense hydration for dry, damaged hair. The Volume range adds body and bounce to fine, flat hair. The Colour Mate range protects colour-treated hair while maintaining vibrancy. The SOS range provides deep repair for seriously damaged hair. Beyond shampoos and conditioners, Aussie offers an extensive treatment and styling portfolio. Hair masks provide intensive repair and nourishment. The legendary 3 Minute Miracle remains the go-to choice for quick conditioning treatments. Leave-in treatments offer ongoing protection and smoothing. Styling products including hairsprays, gels, and serums help achieve and maintain desired looks. Aussie products are widely recognised for their distinctive purple packaging, which stands out on supermarket shelves and has become synonymous with the brand. The packaging features the iconic Aussie kangaroo logo, reinforcing the Australian heritage. Product names tend to be catchy and memorable, adding to the brand's fun, approachable personality. In November 2019, Aussie achieved PETA cruelty-free certification, marking a significant milestone for the brand. Across the globe, all Aussie hair care products are now certified cruelty-free, meaning neither ingredients nor finished products are tested on animals. Working alongside PETA scientists, Aussie took careful steps to ensure its products are never tested on animals in China, addressing concerns about that country's cosmetics testing requirements. However, while Aussie is cruelty-free, the brand is not 100% vegan. Some products may contain animal-derived ingredients such as beeswax or silk proteins. Consumers following a strict vegan lifestyle should check individual product ingredients. It's also worth noting that parent company Procter & Gamble is not itself certified cruelty-free, which matters to some ethical consumers who prefer avoiding brands owned by companies that test on animals. Aussie products are widely available across UK retailers. Major supermarkets including Tesco, Sainsbury's, Asda, and Morrisons stock comprehensive ranges at competitive prices. Health and beauty retailers like Boots and Superdrug offer extensive selections. Discount retailers frequently stock Aussie products at reduced prices. Online retailers provide convenient home delivery options. When comparing Aussie to competitors like Herbal Essences, Pantene, and TRESemmé, each brand serves different needs. All are owned by major consumer goods companies (P&G or Unilever) and sit at similar price points. Aussie differentiates through its Australian ingredient positioning, distinctive purple branding, and focus on intensive treatments like 3 Minute Miracle. Herbal Essences emphasises botanical ingredients. Pantene focuses on scientific hair health. TRESemmé offers professional salon styling. Consumer choice often comes down to specific hair concerns and brand affinity. For UK shoppers seeking effective, affordable hair care with cruelty-free credentials and a fun brand personality, Aussie delivers Australian-inspired products that have built a devoted following over four decades. Whether seeking deep conditioning, volume boosting, colour protection, or everyday cleansing, Aussie's comprehensive range caters to diverse hair care needs. Using Grocefully to compare Aussie prices across UK retailers ensures you find the best deals on these popular hair care products.