About shopping at Morrisons
Is Morrisons delivery worth it?
Morrisons is one of the UK's most distinctive supermarkets to shop online with, thanks to its Market Street counters, strong own-brand range, and a loyalty scheme that works differently to its rivals. But before you commit to a weekly online shop, it helps to understand exactly how Morrisons delivery charges work, what the Morrisons Delivery Pass actually saves you, and how the More Card compares to Tesco Clubcard or Sainsbury's Nectar. This guide breaks it all down, and shows you how to check whether Morrisons is actually your cheapest option before you order.
How Morrisons delivery charges work
Like most UK supermarkets, Morrisons charges a delivery fee that varies by time slot, with cheaper off-peak and midweek slots and pricier evening or weekend slots. On top of the slot fee, orders under a minimum spend threshold usually attract a small order charge. These fees change from time to time, so always check the exact charge shown at checkout for your postcode and chosen slot rather than relying on a figure you saw elsewhere.
Morrisons Delivery Pass explained
If you order online regularly, the Morrisons Delivery Pass is designed to remove per-order delivery fees. There are typically two versions available:
- Midweek Pass — covers free delivery on midweek slots, usually the cheaper of the two options.
- Anytime Pass — covers free delivery across the whole week, including weekends.
Both are usually offered as monthly, six-month, or annual subscriptions, with the longer terms working out cheaper per month. Once you have a pass, delivery is typically free above a minimum order value, so it's worth checking whether your normal weekly shop clears that threshold before you subscribe. If you only order occasionally, paying per-delivery may still work out cheaper than a pass — do the maths based on how many shops you do a month.
More Card: how the Morrisons loyalty scheme works
The More Card is Morrisons' free loyalty scheme, available as a physical card or through the Morrisons app. Unlike some competitor schemes that reward you purely on how much you spend, More Card points are typically earned per qualifying item you buy, whether that's a low-cost store cupboard staple or a more expensive joint of meat. Points build up over time and, once you reach the scheme's threshold, are typically converted into a cash-off voucher you can redeem in-store or online. The scheme also unlocks More Card member pricing on selected products and personalised offers based on your shopping habits. Because points values, thresholds and voucher amounts are adjusted periodically, check the current terms in the Morrisons app rather than assuming a fixed rate.
What makes Morrisons different: Market Street and own-brand ranges
Morrisons' biggest point of difference from Tesco, Asda and Sainsbury's is Market Street — in-store butcher, fishmonger, bakery and deli counters where produce is prepared to order. When you shop online, Market Street lines are still available to add to your basket, so you can get freshly-prepared meat, fish and bakery items without visiting in person.
Morrisons also has a well-regarded own-brand structure, spanning value-tier essentials through to its premium “The Best” range, alongside dedicated free-from and plant-based lines. For budget-conscious shoppers, the value range can undercut branded equivalents significantly, while “The Best” competes with the premium tiers at other supermarkets. Morrisons is also known for a genuinely useful home and garden range online — everything from rocking chairs and garden furniture to fans, air coolers and seasonal outdoor kit — which isn't something every supermarket does as well.
Is Morrisons cheaper than Tesco, Asda or Sainsbury's?
There's no single answer — it depends entirely on what's in your basket. Morrisons is often competitive on meat, fish and bakery items thanks to Market Street sourcing, and on selected own-brand ranges and household and home and garden products. But branded groceries, toiletries and other categories can vary week to week and store to store, and promotions shift constantly across all six major supermarkets. The only reliable way to know if Morrisons is cheaper for your specific list is to compare it directly against Tesco, Asda, Sainsbury's, Iceland and Ocado at the point you're about to order.
How Grocefully helps you decide
Grocefully compares live prices for the same products across Morrisons, Tesco, Asda, Sainsbury's, Iceland and Ocado, so you're not guessing which supermarket is cheapest this week. You can see price per unit alongside the total price, which matters when pack sizes differ between retailers, and build a single basket to compare like-for-like before you commit to checking out at any one store. Rather than relying on brand loyalty or a scheme you assume is saving you money, use Grocefully to check the actual numbers — including whether a Delivery Pass or More Card offer genuinely beats doing the same shop elsewhere — before you place your order.