About Barbie
Barbie is the world's most iconic fashion doll brand, created by Ruth Handler and introduced by Mattel on March 9, 1959. Named after Handler's daughter Barbara, Barbie revolutionised the toy industry as the first mass-produced adult-bodied doll marketed to children. The first Barbie sold for $3 at the American International Toy Fair in New York, with 300,000 dolls sold in the first year. Over six decades later, Barbie has become a global phenomenon with over 1 billion dolls sold in more than 150 countries. The brand has continuously evolved to reflect changing times, with Barbie representing over 200 careers from astronaut to President. In recent years, Mattel has introduced dolls with diverse body types, skin tones, hair textures, and abilities, making Barbie more inclusive than ever. The 2023 Barbie film directed by Greta Gerwig became the highest-grossing movie of the year, grossing over $1.4 billion worldwide and introducing Barbie to a new generation. This cultural moment has driven renewed interest in Barbie merchandise across all categories, from classic dolls to fashion collaborations and licensed products. UK supermarkets offer a wide range of Barbie products including fashion dolls, playsets, vehicles, accessories, activity kits, stationery, toiletries, and party supplies. Whether you're looking for a classic Barbie doll, the latest Dreamhouse playset, or Barbie-themed craft activities, comparing prices across Asda, Tesco, and other retailers helps you find the best deals on this beloved brand.