About Bel
Bel Group (Groupe Bel) is a multinational French cheese company founded in 1865 in Orgelet, in the Department of Jura, France. What began as Établissements Jules Bel has grown into one of the world's leading cheese companies, with products sold in 120 countries and 30 production sites globally. The company's revolutionary moment came in 1921 when Léon Bel, Jules Bel's son, invented the individual cheese portion—a stroke of genius that would transform how the world eats cheese. That same year, Léon registered the iconic La vache qui rit (The Laughing Cow) brand, featuring the famous red laughing cow logo originally inspired by a drawing adorning meat trucks during WWI. Bel's core brand portfolio is instantly recognizable worldwide: The Laughing Cow® (the original spreadable cheese wedges), Babybel® (the round cheese in iconic red wax, launched 1931), Boursin® (garlic and herb cream cheese created in Normandy 1957), Kiri® (cream cheese for children), and Leerdammer® (Dutch-style sliced cheese). These five flagship brands are distributed across five continents. The company has embraced changing consumer demands, launching vegan alternatives for Babybel, The Laughing Cow, and Boursin starting in 2020. In 2016, Bel diversified into fruit-based products by acquiring the MOM Group, adding Pom'Potes®, GoGo squeeZ®, Materne®, and Mont Blanc® to their portfolio. Headquartered in Suresnes near Paris, Bel Group continues to innovate in the portable cheese and healthy snacking categories. Their commitment to sustainability and responsible dairy sourcing has made them a leader in convenient, portion-controlled cheese products for families worldwide.
