About Billy Bear
Billy Bear is one of Britain's most iconic children's food products, instantly recognisable by its distinctive bear face and smile. Created by Feldhues Fun Foods GmbH, a German-Irish meat processing company, Billy Bear has been a lunchbox staple since its launch following the success of Billy Roll in 1986. For generations of British children, opening a lunchbox to find a Billy Bear sandwich was the highlight of the school day. The Feldhues Group was founded in the 1960s by Bernhard Feldhues, with the company opening its German facility in Metelen in 1978 and later expanding with an Irish branch in Monaghan. Billy Bear is part of a playful range of character-shaped meat products that also includes Happy Lion, Happy Fox, and Happy Tractor – collectively known affectionately in Britain as 'face meats'. Today, Billy Bear has expanded beyond the traditional sliced ham to include products like BBQ Chicken Bites, offering new ways for parents to add fun to their children's meals and snacks. The brand's enduring popularity speaks to its ability to make mealtimes enjoyable for picky eaters who might otherwise refuse plain cold cuts. Compare Billy Bear prices at Grocefully to find the best deals on this beloved children's brand. Whether you're packing school lunches or creating fun party platters, Billy Bear adds a smile to every meal and continues to be a trusted choice for families across the UK.