About Burtons
Burton's Biscuit Company is one of Britain's most iconic biscuit manufacturers, with heritage dating back to the mid-1800s when George Burton began baking in Leek, Staffordshire. Formally founded in 1935 by Joseph Burton, the company is now the UK's second-biggest biscuit supplier. The company is renowned for beloved British treats including Wagon Wheels (introduced 1948), Jammie Dodgers, and the cult-favourite Fish 'n' Chips savoury snacks. Wagon Wheels—two Marie biscuits around marshmallow covered in chocolate—were invented by William Peschardt and named for the Wild West craze. In 2022, Burton's merged with Fox's Biscuits to form FBC UK (Fox's Burton's Companies), combining two of Britain's most storied biscuit brands. This merger created a powerhouse of British biscuit manufacturing. The Fish 'n' Chips snacks, once a playground favourite in the 1980s, were successfully relaunched in 2014 as "baked not fried" for modern consumers. The brand continues innovating while honouring traditional recipes. Grocefully helps UK shoppers compare Burton's Biscuits prices across supermarkets including Tesco, Sainsbury's, Asda, and Morrisons.

