About By Sarah
By Sarah London is an award-winning UK skincare brand co-founded by sisters Sarah and Lauren. The brand was born when Sarah created natural products for Lauren's delicate skin during her recovery from acute myeloid leukaemia. Today, By Sarah offers science-led natural skincare handmade in the UK, with a mission to bring clarity, authenticity, and simplicity to skincare. They're the only UK brand with full ingredient lists on front labels. Products include Hero Facial Oil (lightweight everyday oil with Evening Primrose, Apricot, and Argan), Bakuchiol Natural Retinol Face Oil, Vitamin C+E Radiance Oil, and the Ally Blemish Recovery range. All formulas are dermatologically approved for sensitive skin, fragrance-free, SLS-free, vegan, and cruelty-free.








