About Cafe Asia
Cafe Asia is a frozen Asian snack food brand produced by UPB Products Ltd, a family-run business with over 30 years of manufacturing experience from their factory in North West London. The brand has become synonymous with authentic, handmade Asian party foods available in UK supermarkets. Every Cafe Asia product is made using real herbs, spices, and fresh ingredients with no artificial colours, preservatives, or flavourings. Ingredients are carefully sourced and quality regularly benchmarked to ensure unique, delicious, home-style snacks. Many products are Halal certified, making them accessible to a wide range of consumers. The brand gained national prominence after launching in Iceland's Food Warehouse stores in May 2015, following a meeting at the SIAL Paris food trade show. Initial sales were so successful that within two weeks, Iceland and Cafe Asia were discussing a national roll-out. By November 2015, ten Cafe Asia lines had launched in 500 Iceland stores with dedicated branded freezers. The range includes popular frozen party foods: spring rolls in chicken, duck, vegetable, and Peking duck varieties; samosas; pakoras; and wraps. These convenient freezer staples are perfect for parties, family gatherings, or quick snacks, delivering restaurant-quality Asian flavours with the convenience of cooking at home.
