About Cloetta
Cloetta is the oldest confectionery company in the Nordic region, founded in 1862 by the Cloetta brothers. The company established Sweden's first factory-based chocolate production in Malmö in 1873, pioneering Scandinavian confectionery for over 160 years. Their iconic products have become Swedish national treasures. Kexchoklad, the chocolate-covered wafer bar introduced in 1921 and officially named in 1938, became Sweden's best-selling chocolate product by the 1970s and remains the single largest product in the Swedish confectionery market. Plopp, launched in 1949, offers milk chocolate with soft toffee filling and enjoys over 95% consumption within Sweden. Through mergers including Fazer (2000), Leaf (2012), and acquisitions of The Jelly Bean Factory (2014) and Candyking (2017), Cloetta has become a leading European confectionery company. Compare Cloetta prices at Grocefully to find the best deals on authentic Swedish chocolate at UK supermarkets.

